What is true in sports is also true in communication. The best speakers, teachers, and preachers know that repetition is critical to driving home a point and making it stick. When parents attempt to instill a principle in children, they apply the same wisdom, repeating an axiom over and over again. When organizational leaders cast a vision, the words can’t be spoken once and then forgotten. They must be revisited, reframed, and repeated until they sink into the organization’s cultural fabric.
Brad Lomenick, The Catalyst Leader: 8 Essentials for Becoming a Change Maker.